CRM stands for Customer Relationship Management and is essentially all about attracting and retaining customers to your business. Most of the time, businesses use some kind of CRM software to help them improve customer experience. These systems gather and store customer information to help you understand consumer behaviour and get the most out of customer interactions.We’ve partnered with some of the world’s leading universities and institutes to bring you a range of courses where you can either gain an introduction to CRM or build on your current skills. This can help you upskill to a new role or develop your professional credentials.
We’ve partnered with some of the world’s leading universities and institutes to bring you a range of courses where you can either gain an introduction to CRM or build on your current skills. This can help you upskill to a new role or develop your professional credentials.
Earn personalised CRM certificates when you complete an online course on FutureLearn, complete with lead educator signatures, organisation logos and course details. Share your achievements with employers, on Linkedin, on your CV and more.
Customer experience (CX) and customer success professionals are in high demand, and this demand is expected to grow in the coming years. Learning about these areas means that you could compete for one of 3.3 million new jobs that require Salesforce skills between 2016 and 2022.
In addition, 60% of companies are expected to invest even more in this technology to help them generate reliable customer data to support data-driven decision making. For this reason, learning about customer experience management and CRM seems like a great investment.
We have several CRM ExpertTracks that will help you gain in-depth knowledge about the fundamentals of CRM and how to use popular CRM systems such as Salesforce. ExpertTracks are learning subscriptions where you can work through different courses on your chosen topic at your own pace.
FutureLearn also offers microcredentials and degree courses in digital marketing, which can help to complement your knowledge of CRM. Microcredentials are professional credentials designed for you to build in-demand career skills, whereas our online degree courses allow you to gain academic credit and graduate with a bachelor’s or master’s degree.